Hybrid training gear with an unwavering parralel of endurance and power. 

Dreamed up from a modest bedroom with dreams of making it into the gym, track or wherever your motivation takes you. The industry is flooded with fitness brands with legacy, heritage and deep pockets- but who doesn’t love an underdog story?

In this journey we’ll relentlessly endeavour to bring to life garments that you’ll be glad are with you for the hard yards, ropey last reps and anxiety filled race days. Gear for the people embracing the ugly and pursuing something to better themselves.

Complete cowboys to the industry, kicking down doors, leaving no stones unturned.